Wednesday 19 December 2012

User Interface is the Key to Ecommerce Website Engagement!!

It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.

Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.

User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.

ecommerce application development Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.

Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website. Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.

Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.

Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.

In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.

Thanks!!

Binary Semantics Ltd.
Website: www.binarysemantics.com
Email: marketing@binarysemantics.com
Phone: 0124-4787361

Monday 17 December 2012

Responsive Website Design

RWD – Responsive Website Design is an approach in Website Designing where the website is developed to provide optimum viewing experience to the user irrespective of device he uses. Be it a Tab, or Smartphone, or PC, the Responsive Website Design gives easy reading and writing with minimum resizing of components of website and minimum scrolling.

The end user will view the same website differently when seen on devices with different resolution.

How it is done?

The Responsive Website Design is developed through following key technical features:-



•Media queries and media query listeners to figure out of what resolution of devices, its being served on.
•A flexible grid-based layout that uses relative sizing
•Flexible images and media, through dynamic resizing or CSS

The above key technical features provide the optimum viewing on resizing the page while browsing or accessing on device with different resolution. These are heart of Responsive Website Designs.

Why it is Important to have Responsive Website Design?



As per bog of mashable.com, the Tablet sales are expected to exceed 100 million this year. Their sales numbers may top notebooks next year. According to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones. It reflects the usage of smartphones and tablets can increase considerable in near future and so will be the internet usage on these devices. Your website need to support optimum viewing irrespective of device it is been seen as against an idea of keeping a separate domain for mobile website and going for separate website design for devices of different resolution.

An example of a responsive website, The Boston Globe, displayed on multiple devices

Advantages of Responsive Website Design

:-
1.Enhanced User Experience
2.Optimum viewing and user-friendly navigation
3.Save cost and money for development for different devices
4.Efficient Communication

About Binary Semantics

:-
We have been providing IT and Software Services to our clients for more than 26+ yrs. and successfully satisfying them with best of our efforts. We get our self equipped with latest technologies and advancement in Software Development and Website Development technologies. We give our clients the latest and best solutions that works will minimum maintenance and sustain over a period of time.
You may contact us for the following Services
1.Software Development
2.Ecommerce Application Development
3.Mobile Application Development
4.SEO Services
5.Graphic Designing
6.Internet Marketing
7.BPO Services
8.Software Solutions

For more information, please visit us at www.binarysemantics.com
Email us at: marketing@binarysemantics.com
Contact Us Now: 0124-4787361

Wednesday 5 December 2012

Self Introspect for Creative Mobile Application Development for your Business

Let’s try to understand how we can give value to the Mobile App for our Small Business Venture that can encash the resurgence of smartphone users in India and increasing usage of Mobile Application. First Step is to ask our self the following question before going for Mobile App:-
1. What should be my objective of Introducing a Mobile APP?
2. Whether I should focus on Customer Engagement or Brand Building or Process Improvisation?
3. Do the clients to whom I cater will really engage more through Mobile App?
4. What could be the most useful thing to my clients of regular usage related to my Business which will engage them?
5. Does Mobile APP I am thinking to get developed is similar to what I offer on Website? Then what is the need or why cant I make a responsive website design for everything?
6. Should I introduce with commercial objective of enhancing sales?
7. Why one will be interested in preferring mobile app for Sales Perspective?
8. If I want to enhance sales, what product categories and interface I will keep? A complete product inventory or selective product offerings?
9. Should I think for localized services through Mobile App?

The above questions are quiet Generic but may vary with industry, Business and Organization

.

Its easy to ask questions but really difficult to answer few of them. That is what I am trying to highlight. No doubt, mobile applications are in trend and these could really help you to engage with clients, customers, build brand and finally convert them as prospect buyers. The entire thing is only possible when you have something valuable to offer for that one need to think for creative and unique product position Ideas that is different from orthodox way of Brand Positioning.
The Mobile Application should be unique and like a game where the users love to engage and not been thought by anyone. In India, Mobile Application Development is on nascent stages where in only Big organizations are coming up with big budgeted Applications for example, live streaming video, GPS navigation, Localized Services, Deals and Mobile Commerce etc. Your business need to thing fresh ideas for light weight mobile applications that even have a single functionality but fondness of many users.
One needs to dig in to certain extent and put himself in shoes of End user to come up with an Idea, what could engage and bind to use it again and again.

Essentials for Selecting Cost Effective Website Design and Development Services


1.       Professional and Aesthetic Design: The design should be simple yet attractive that too be decided in line with companies brand image. Favoring an inexperience player can mess up the whole design ending up in recurring design enhancements causing time and cost overruns. The professional design must be able to attract user for long run.

2.       Responsive Website Design: Everything is getting mobile and users are not just limited to laptop and desktops for internet access. Mobile tabs, Smartphones, iPad, iPhone etc., the user base for such devices for website browsing is increasing on daily basis. According to one of the survey, 56 percent of smartphone owners in India prefer accessing Internet multiple times a day on their phones. So, does your website is responsive enough to support appropriate view on all such devices?

3.       Quality Code: A person with messy and cluttered desk waste 1 hour daily in finding things. Similar way, a code without commenting and order when required improvisation may consume lot of time of developer and may increase maintenance cost. Quality code is also necessary for CSS and W3C Validations for website Design.

4.       Maintenance Cost: The increased maintenance cost can be of multiple reasons. Use of obsolete technology, functions, databases and applications. It may be because of incapability to understand and predict ambiguity in advance.

5.       Professional Work Delivery: For every job, there should be a plan. Plan to accurately understand the requirement of customer, user and other stake holders and then to execute it without hassle. The process must adhere to preparation of all necessary documents for design and development. Proper workflow and contingency plans are must for successful work delivery and avoiding time overruns because of confusion.  And time overruns may lead to cost overrun and business loss in that time period ending up as an expensive solution.

6.       Multifaceted use of Technology: The use of carousel wherever it is useful, arrangement of text, light weight functions for attractive website design, use of live chat, connectivity with social media, responsive website design etc. all these are possible with integration of various supportable plugins. The development team must know the latest plugins used for interactive website design.

7.       SEO Friendly: The website design, domain registration and server hosting should be SEO Friendly.  Server must support SEO URL rewriting, Domain routing. The intuitive page design, images used with alt tags, quality content written and Updated Meta tags for website help and support Organic SEO of website. During website development you may understand SEO friendliness.


8.       Light Weight Website Design: Quick website load is very much necessary from user perspective. Excess load time is deterrent for business perspective as it may annoy the end user surfing website. Use of Java Script Query carousel in place of Flash animation may reduce website load time considerably. Use of appropriate light weight functionalities is very much necessary.

9.       Copyrighted Objects and Images: the development process, objects used, content written and images used must not be copyrighted. It should be created in house and should not infringe IPR of any other party. In bid to bring down the cost, unethical practices exist where website doesn’t comply with use of original and licensed objects.  It’s better to research everything before selecting your service provider, its previous record and reputation.


Thursday 15 November 2012

Does your business require E Commerce Website


We are witnessing a paradigm shift for offline to online shopping. With consumer demand and convenience, companies are focusing to provide niche ecommerce platform for marketing ad selling perspective. Before going for an Ecommerce Application Development and Custom Software Application, we may find alternative and substitute options for marketing and selling products “Online”.

Following things should be considered before going launching Ecommerce:-

1. Ecommerce for Name Sake: You can invest and just for name sake you want to launch the Ecommerce Website will not help you that much, rather, if not updated regularly, and poor website aesthetics may give negative impact on market!!

2. Selective Products and Services: There is no harm in having Ecommerce Platform to start with rare business leads that can come online. You need to figure out what Products and Services you are sure to deliver. A Dynamic Ecommerce Website with intelligent business rules is much better option to maintain inventory and represent exact availability of Products.

3. Service Provider V/s Product Manufacturer: No matter what product business you do, there are Ecommerce applications and portal for everything now. But you need to figure out if you provide both Services and Product, how to manage in admin panel. An experienced professional is must for conceptualizing and developing the same to manage all the sales activities hassle free.

4. Affiliate marketing: If your business is very small and don’t want to bear website development and maintenance cost, you may feature your products on affiliate marketing website. Naaptol.com, ebay.in and Junglee.com are such websites that provides you a platform that showcase and sell your product.

5. B2B Ecommerce transactions: Third Party Payment Gateway charges some percentage of transaction as transactional fee. One needs to adjust pricing and margins accordingly before depicting on website. B2B Sellers should provide Ecommerce Section in website for Bulk order as per business needs.
Binary Semantics Limited is an offshore development and a software services company incorporated in New Delhi. We have been providing Application Development & Management Services, e-commerce solutions
, Digital Content Solution, BPO and Professional Consulting services in the North American market since 1996.
We have been delivering services ranging from maintenance of existing applications to full life-cycle ecommerce web development of enterprise-wide business applications to the satisfaction of our customers competitively. Our proven and customizable Global Delivery Framework- Offshoring™ and ISO 9001:2008 certified processes ensure consistency and high quality of deliverables.

Wednesday 24 October 2012

Data Analysis Software Solutions and Risk Assessment Tools


Data Analysis Software Solutions and Risk Assessment Tools: 
Statistical analysis refers to a collection of methods used to process large amounts of data and report overall trends. It provides ways to objectively report on how unusual an event is based on historical data.
It is required in Risk analysis, Optimization, Six Sigma, CMMI, Financial analysis, Forecasting and almost everywhere, even in our day to day life. With statistics involved in our analysis we can be sure of our results/reports etc.
If we have small data then we can manually perform statistical tests, simulation, time series forecasting, clustering, data mining, modelling etc.
But this is not always the case. So for getting insight into our data and get the more out of it, which is of importance to us, we use Statistical analysis software.
Below are the software which covers all Basic and Advanced Statistics and help us get the best solution of our problem:-

Risk Analysis & Simulation:-

Oracle Crystal Ball & Decision Optimizer :

It is simplest and most complete tool for Monte-Carlo simulations, time-series forecasting and constraints-based optimization for Microsoft Excel spreadsheets and models.
Crystal Ball automatically calculates thousands of different “what if” cases, saving the inputs and results of each calculation as individual scenarios. Analysis of these scenarios reveals the range of possible outcomes, their probability of occurring, which input has the most effect on your model and where you should focus your efforts.

Optimization :-
What’s Best :
What's Best! Is an add-in to Excel that allows you to build large scale optimization models in a free form layout within a spreadsheet? What’s Best! combines the proven power of Linear, Nonlinear (convex and no convex/Global), Quadratic, Quadratic ally Constrained, Second OrderCone, Stochastic, and Integer optimization with Microsoft Excel.
LINGO :

LINGO is a comprehensive tool designed to make building and solving Linear, Nonlinear (convex & nonconvex/Global), Quadratic, Quadratically Constrained, Second Order Cone, Stochastic, and Integer optimization models faster, easier and more efficient. It can connect to any Database.

LINDO API :

With the LINDO API, you can easily create your own optimization applications. It allows you to plug the power of the LINDO solvers right into customized applications and mathematical programs that you have written.

Statistical Modeling:-

TIBCO Spotfire S+:

With S+, statisticians and statistical programmers can apply, prototype and deploy statistical models and predictive analytics up to five times faster than with competing modelling environments. S+ is the only commercially-supported statistical analysis software that delivers a
cross-platform IDE for the award-winning S programming language, the ability to analyse gigabyte class data sets on the desktop, and a package system for sharing, reuse and deployment of analytics in the enterprise and in validated environments.

SPSS :

IBM SPSS Statistics is an integrated family of products that addresses the entire analytical process, from planning to data collection to analysis, reporting and deployment. With more than a dozen fully integrated modules to choose from, you can find the specialized capabilities you need to increase revenue, outperform competitors, conduct research and make better decisions.

Data Mining & BI :-

SAS :

SAS is an integrated system of software products which enables programmers to perform:
Retrieval, data management, and data mining,
Report writing and graphics
Statistical analysis
Business planning, forecasting, and decision support
Operations research and project management
Quality improvement
Applications development
Data warehousing (extract, transform, load)
Platform independent and remote computing
In addition, SAS has many business solutions that enable large-scale software solutions for areas such as IT management, human resource management, financial management, business intelligence, customer relationship management and more.

TIBCO Spotfire :

TIBCO Spotfire Professional makes it easy to build and deploy reusable analytic applications over the web. Or perform pure ad-hoc analytics, driven on-the-fly by your own knowledge, intuition, and desire to answer the next question. Spotfire analytics does all this by letting you interactively query, visualize, aggregate, filter, and drill into datasets of virtually any size. Ultimately you will reach faster insights with Spotfire and bring clarity to business issues or opportunities in a way that gets all the decision makers on the same page quickly.

Econometrics:-

Eviews :

A combination of power and ease-of-use make EViews the ideal package for anyone working with time series, cross-section, or longitudinal data. With EViews, you can quickly and efficiently manage your data, perform econometric and statistical analysis, generate forecasts or model simulations, and produce high quality graphs and tables for publication or inclusion in other applications.

LIMDEP:
LIMDEP is an integrated program for estimation and analysis of linear and nonlinear models, with cross section, time series and panel data. LIMDEP has provided many recent innovations including cutting edge techniques in panel data analysis, frontier and efficiency estimation and discrete choice modeling.

NLOGIT :

NLOGIT is an extension of LIMDEP that provides programs for estimation, model simulation and analysis of multinomial choice data, such as brand choice, transportation mode, and all manner of survey and market data in which consumers choose among a set of competing alternatives. NLOGIT has become the premier package for estimation and simulation of multinomial discrete choice models.

SHAZAM :

Shazam is easy-to-use, comprehensive programmable software package for econometrics. The primary strength of Shazam lies in the estimation & testing of many types of regression models.


Quality – Six Sigma & CMMI :-

Sigma XL:

A powerful but easy to use Excel Add-In, that will enable you to Measure, Analyze, Improve, and Control your  service, transactional, and manufacturing processes. This is the perfect tool for Six Sigma® Green Belts, Black Belts, Quality and Business Professionals, Engineers, and Managers. SigmaXL is a fraction of the cost of any major statistical product, yet it has all the functionality most professionals need.

JMP:
Discover Dynamic Data Visualization. Discover Things You Never Expected. Statistical discovery software that’s fast, powerful and totally interactive.

For Further Information, Helpful Resources and Queries, Kindly Visit http://www.binarysemantics.com/SoftwareProduct/Index.htm

Contact:
Binary Semantics Limited,
Plot No. 38, Electronics City
Sector 18, Gurgaon-122015, Haryana, India.
Phone: +91.124.4787200/2397660
Fax: +91.124.2397655
Social Profiles:

Friday 12 October 2012

Mobile App usage in India – Eye Opener for Organizations!!

With the penetration of Smartphone and internet enables mobile phones, the Mobile Applications and Mobile Websites have witnessed surge in its usage opening up a new window for Companies to enhance their market share with Utility mobile application development company that can offer great assistance to prospective and existing users that may increase customer satisfaction. India has witnessed strong growth in usage of Mobile phones over past decade emulating the traditional landline phones. The same trend is seen for Smartphone usage and Mobile Applications. Indian Youth is finding the mobile applications quiet useful for shopping and gathering product updates. According to eBay India Mobile Commerce Survey Mobile Assisted Commerce (MAC) has grown to a new level as over 94% of Indian smartphone users access the internet on their mobile. The study of eBay says that 68% of users have made an online purchase using their smartphones. Youths are the driving market for m-commerce and the survey reads that gadgets are the most popular online purchases. Over 68% of mobile internet users have bought gadgets on their smartphone followed by 40% who have bought clothes and footwear and 34% who have bought books.

It is been observed that m-commerce is proving to be an extension of service desk for ecommerce portals and local retailers. The people like to surf about product and related information on internet using their smartphone itself before they go for purchase. 84% of the M-commerce users use their smart phones to check product prices. 65% users used it to locate a store, 57% users researched product features before making a purchase, 55% of users looked for deals and 48% users said that they checked product availability. Samsung & Nokia (40% each) are the smartphone of choice for the mobile Indians. The iPhone (17%) is the third most popular smartphone brand.

All this depicts, mobile apps are proving to be an out of store and in pocket shopping facility to consumers these days and they are also happy to follow the trend with convenience. It would not be wrong to say, people are no more willing to make shopping as burden and time consuming activity. They like to find things whenever hey like and not willing adopt time bound shopping.

Businesses need to think to give the best experience and easy accessibility of their store, products, services, facilities etc. Small or large enterprise, all have their specific needs and scope to enhance consumer services by adopting the new medium where in Mobile Application Development is the current trend. India being an IT hub has pool of iphone applications development Why to wait in this competitive world? You may give your business a better push by adopting latest trends!!

Sunday 7 October 2012

Things for Interactive E Commerce Application

1. Landing Page: It’s in demand and becoming necessary also. With Online Advertisement and PPC, It becomes very important to make a very good impression on customer with your e commerce website design. Aesthetically designed landing page can entice customer to go for the next pages. Remember to claim in landing page what you really offer.

2. User Interface: It’s the most basic thing required for buying user time on e-commerce solutions that everyone organizations thinks to provide yet gets confused to provide the same. Hitting the bull’s-eye with best offering which is in Demand and also profit making for Business. It will produce impetus for consumer to dig in more into the website.

3. Online Chat Box: It is good to integrate a chat box on your ecommerce website design. It helps you convert visits on your website into conversions. The online chat box may help the user for clearing possible confusion in his mind. Assistance with 24 Hours of helpline is always a plus Point!!

4. Social Media Widgets: Everyone is active in so called Social Media Bubble these days. It becomes trend if it’s of worth. As a business organization, try and open discussion on every product you offer and give its integration with Social Media Channels. All people to share with friends, family through email, Social Websites etc. Observations: - www.flipkart.com which is India’s one of the biggest retail giant recently advertised about its reply back on twitter within 10 minutes. The company is actively present on Social Media Channels and focusing on Prompt Customer Services.

5. Build Online Reputation: With accessibility of online medium, there is urgency for Online Reputation Management Also. Your product/ Services can get viral for Positive and Negative remarks both. Establish a complaint cell on all Online medium where you have presence and actively think to respond on daily basis. You should be sporting to listen about your mistakes. It will help you improvise your services.

Tools: www.socialmentions.com

This website finds real time discussion about keyword, topic, and brand across universe on Social Media Websites. It bifurcate the view points into positive and negatives

6. Feedback Form: It’s a recurring practice that businesses need to understand its importance. A feedback is a mirror image to your service offerings and proactive step to aggrandize the quality commitment in services Offered.

Wednesday 3 October 2012

Is it Better Choice to Outsource SEO Services to India For Affordable Budget?

SEO is a set of practices that supports in building your business online to get traffic to your website and convert this traffic into profitable customers. In the era of internet the world is swiftly shifting towards new technologies that are building the businesses outpouring. A business can choose different ways that benefits it to get reputation. Outsourcing SEO Services to India is one beneficial way that aids in making online existence. Outsourcing SEO services has come to be a drift and many entrepreneurs keep an eye on it to get more profit from their venture. India is one of the ideal destinations to outsource SEO Services. Major motive behind this is convenience of large technical capability and state-of-the-art, low cost SEO Services.

Seo Services in India can comfort both the clients and SEO agency. The clients can emphasis on more vital business deeds while outsourcing the SEO activities to a SEO agency in India that focuses in SEO work. India has well status in providing ITES services. Companies can get SEO results at a very low rate from India as equated to the other counterparts around the world. The experts here are proficient in conduct the client's assignment proficiently and have familiarity in management such SEO workout as India has been providing SEO Services for more than a decade now. In India class of the SEO services is engaged utmost attention. An owner of a website or a company desiring to acquire a high rank in the search engine needs a lot of carry on and truthful hard work to achieve top ten organic rankings in major search engines. Best SEO Services comprise lot of undertakings like upholding the website individuality with fresh content and thus alive it more valuable than other opponent's website.

There are two forms of outsourcing practices .Either you can outsource Seo Services to a well established company or outsource to a freelance professional. However, a company is the faithful destination as SEO is directly concern with online reputation of your business.

Monday 17 September 2012

6 Simple Ideas for Innovative Mobile App for Your Business Growth

We come across requests for Mobile Application Development from different Businesses. We also get excited when we understand innovative Ideas that erupt in mind of Business Professionals. It’s a fact that a person owning a business posses better knowledge and understanding about application of modern day technology and communication tools. Whether a small retailer, medium enterprise or big organization, everyone wants to implement mobile application for various business objectives that includes building customer engagement, customer satisfaction, increasing market share, increasing sales, enhancing customer experience, optimizing business processes etc. and are in need of quality mobile application developers.
Following are few Ideas for Mobile Application Development that may help you in your business:-

1.Beauty Tips
Genre: Informative App
Objective: Enhance Customer Engagement and Satisfaction
User: Beauty Parlors
Description: You may develop a Mobile App wherein you offer beauty tips for skin, the precautions to be taken etc. and can publish new ways to protect skin. You may add functionality wherein you advice the food intake as per season that can benefit customers.

2.Food Delivery
Genre: Business App
Objective: Increase Revenue and Enhance Customer Services
User: Restaurants
Description: The mobility has provided out of store and in pocket solution to customers. Consumers may prefer to sit back and order from comfort of their home. With such Mobile Application company can increase revenue by increasing number of orders through convenient Applications and Enhance customer services.

3.Daily Deals
Genre: Business App
Objective: Increase Market Share and Customer Engagement
User: Restaurants, Health Spa, Retailers etc.
Description: Indian Consumers are prone to Window shopping and they love to bargain. In a strategic move to highlight new products or to increase sales of specific products and services can go for customized mobile application development to keep your existing customers engaged in your brand by offering them attractive discounts. You may add functionality to share or tag on social networking sites and tagging sites. It will bring overall benefit comprising increased market share, customer services, market buzz etc.

4.Navigation and tracking App
Genre: Business App/ Personal App
Objective: Optimize resource to increase efficiency
User: Transporters, Radio Taxi Service Providers etc.
Description: This app is quiet popular yet to be implemented by many. We understand the utility of vehicle tracking system to ensure safe transit of passengers across terrains. With such app you may track down location and save time usually consumed in communication and job assignment. It may be used for personal vehicle tracking when chauffer is driving your vehicle.

5.Recipe Guide
Genre: Utility and Business App
Objective: Customer Services
User: Restaurants, Chefs, Magazines Publishers etc.
Description: In India, female spend time on Smartphone applications equivalent to male. It’s been observed women are engaged more in social media and informative apps. You may go for iPhone Application Development or Android Application Development with such application. The professional working women would like to try new things or even regular things through these mobile applications.

6.Education Games
Genre: Education with fun and entertainment
Objective: User Engagement and Performance enhancement
User: Play School & Schools
Description: Indian education system is developing with good pace and more emphasize is now given on overall development instead of what it was earlier that focused on educational and academic development. As a school or play school you can go for iPad Application Development or Android Application Development for Tabs that may give education and entertainment together. The availability of E Learning Chapters on Tabs may increase interest level.

I have given few ideas wherein I have not given detailed application, functionality and features that can enhance the utility of Mobile Application for your enterprise because it may vary with individual Business Process. My attempt is to bring out ideas from organizations itself for Mobile Application Development and its application for Business Processes and Customer Engagement.

Monday 27 August 2012

Business Intelligence Tools are Key to Building Profits

Business intelligence is described as “skills, processes, technologies, applications and practices used to support decision making”.

Data Analysis, BI Reporting and query tools can help business users wade through a sea of data to synthesize valuable information from it and make better business decisions. These tools collectively fall into a category called "Business Intelligence."

The goal of Business Analysis Tools is to help decision-makers easily identify trends and issues, uncover new insights, and fine-tune operations to meet business goals.

Challenges with the spreadsheet approach:-
  • Time consuming and labor intensive to set up and maintain
  • Insufficient collaboration and feedback capabilities.
  • Error prone
  • Inadequate data analysis and BI reporting
  • Lack of timely information
  • Inaccurate or inconsistent data.
  • Difficulty accessing and manipulating source data
  • Ineffective information sharing across the organization
  • Over-dependence on silo spreadsheets.
  • Pressure to comply with increasing regulatory requirements
Benefits of BI:-
  • Produce and Access Information in the Timeliest Manner
  • Easily Share New Insights across the Organization
  • Ensure Source Data Is Correct and Current
  • BI Reporting in Useful Formats
  • Data Analysis and Risk Analysis Reports Ready for Decision Making
  • Control Data Access and Provide Regulatory Compliance
  • Identify the out of the ordinary
  • Compare information about customers, products, cost/profit centers, financial accounts with BI reporting
  • Compare the same type of information in different time periods with BI Solutions
  • Check performance versus formal and informal goals or constraints with Statistical Data Analysis
  • Confirm and sometimes to discover trends and relationships
  • Provide data for a what if analysis or a forecast
Scientists use Business Intelligence Tools in clinical data analysis to improve pharmaceutical production and achieve faster speed to market. Manufacturers use BI tools to enhance statistical process control. Financial companies use BI Reporting for attribution analysis to evaluate portfolio managers and electronics companies rely on BI Solutions to increase semiconductor yield enhancement because BI Tools can be easily integrated with other Statistical Data Analysis Software, Databases and CRM applications etc., Business Intelligence Tools improves the value of those investments.

Business Analysis Tools give businesses a way to streamline and unify the data collection, analysis and reporting process. BI solutions are built on a unified database, so everyone involved in the process gets a single, real-time view of the data. Many BI Tools feature self-service dashboards and BI reporting tools that make it easier and less time consuming to contribute to and manage the process.

Thursday 23 August 2012

E-Commerce Solutions – Defining A Market Place for Indian Shoppers!!


Indian Consumers are prone to window shopping. They like to make big bargain with vendors even though they find product of their choice and leaves no void to make it a best deal. The shopping freaks mob towards multiple Market Places on weekends to find products of choice and they never mind spending hours of time on it. But how could be these shop alcoholics could be motivated towards online shopping. It’s not that much easy!!

We may think of 2 ways to bring such shopping freaks to the Market Space. The first is giving them the same realistic shopping experience “online” which they seek and enjoy from orthodox Shopping Habits. It’s a bit difficult but ecommerce solutions are making continuous efforts to provide the same. There are many services comprising replacement services, warranties, doorstep services, COD, discounts etc. that are offered by ecommerce players to lure the consumers to buy online. Even to overcome problems related to size in case of Apparels shopping, companies offer trial service and replacement on size. Few ambitious players have introduced 3 D Virtual clothing with which user can visualize what they can do with their own clothing line, change their measurements easily and in real time and get a virtual you with their exact size and features. If you will observe, it’s no different to shopping style of ancient Rich Indian Zamindar’s who have lobby of vendors who were ready to bring stuff to the premises for trial. Lets not confuse, but yes ecommerce solutions are offering the same style but with better communication medium and few constraints. The second way may be bringing the change. The change may be in shopping pattern, Choices, Habits with additional benefits in terms of prices, product line, variety and uniqueness.

Somewhere users, if not for purchasing, but do follow ecommerce websites in their first step of purchasing process that is researching. In one of the study done by eBay, it’s been observed nearly 57% of smart shoppers check prices online before they shop in a mall or a store. At least, this finding is good enough to show how user-friendly ecommerce websites design bringing paradigm shifts in Orthodox Shopping Habits. But, believe me, there will be time where every Retailer will have exclusive ecommerce applications to offer product lines online with set of fixed consumers in his specific territory to offer automated shopping experience and deliver products at doorstep.

Is it possible to have such market space as mentioned above where we have niche ecommerce portals to offer each and every product what we may think of to go to market and purchase?  I know I am too much imaginative but I certainly believe it may happen. Why Not? We have lot many ecommerce websites existing which offers us Grocery for our daily use (foodmandi.com), Home Décor and Furnishing items (fabfurnish.com) , Flower Gifts & Plants delivery anywhere in India ( livinggifts.co.in ), Electronic Items (Naaptol.com, ebay.com etc., Flipkart.com), Apparels( freeculture.com, fashionandyou.com). I am expecting such trend to be followed at least in metropolitan cities where we have Internet user almost in every home and users are aware about ecommerce portals.

It’s just an imagination, but in present scenario, Small and Big Organizations are looking for ecommerce website design and ecommerce website development for their Businesses to offer out of store experience to Consumers. There are Service Providers offering affordable ecommerce website development services, mobile application development services to Businesses giving an impetus to ecommerce Industry. Once every Business, Retailer has an ecommerce application to offer Products and Service, It will no longer be an imagination.

I welcome your comments and suggestions on Ecommerce Markets, Trends and Innovation in India.

Thursday 16 August 2012

6 ways Mobile Applications can Help In your Business

1.      Enterprise Application:- Customized Mobile Applications Development for smartphone or Mobile devices can assist in your business process. There are many Mobile Applications that businesses are using for their in house processes.

Application in this Category: - Android Based Point of Sales (POS) Android Application Development team of Binary Semantics prepared an Android Based Mobile application for leading food retail chain in India to extend their point of Sales facility to customer Desk. Application is installed on Android based Tab attached with printer with which the user can book order right from customer desk and can present bill through portable printer.

2.      Enhance Customer Relation: - From marketing perspective, Social Media can be used to offer discounts and offers to your customers’ and also engaging customers into your business by asking valuable suggestions/opinions/preferences etc. Android App Developer is required to equip a business with customized applications that can offer communication platform to give prompt response to customer query and thereby build relationship with the customer.
Application in this category: - Social Media Apps

3.      GPS Navigation and Tracking:- The GPS tracking and Navigation Applications are quiet popular for transport Industry and travellers. The Navigation facility can be used to find places and effortlessly move to the destination. Whereas, tracking application are very much in use for Fleet Operators to track the real time location of the vehicles during transit. The application with handy features is quiet Beneficial for Radio Taxi Service Providers, BPO Cab Operators, and Transporters etc.

Application in this category: - Fleet Robo - Vehicle Tracking Solution

4.      Multimedia Communication: - There are lot many applications in market which specifically give platform for personal and professional communication during transit from one place to another. The exchange of Multimedia comprising Audio and Image files has helped Business in pacing the information transfer for business Decision Making.

Application in this Category: - What’s APP, Customized Applications for closed group communication.

5.      Payment processing through Credit and Debit Card on movement: - Security Enhanced transaction could be made through merchant banker on your smartphone.  While you are in field to take orders or in open terrain of food court in mall, payment for the order could be processed through your smart phone or mobile device with internet. Immediate billing is convenient through portable printer.
Such applications are very useful and beneficial that provides opportunities to businesses to do business anytime and anywhere.

Applications in this category:-
·        Merchant WARE Mobile
·        Flagship ROAM Pay Merchant Services
·        I Terminal
·        Square

6.      Remote Information Management and Sharing:-
There are many Smartphone apps that assist you in remote access to documents so that you could edit them on the move and share documents.

·        Primadesk
·        Air Sharing
·        PocketCloud Explore
·        LogMeIn
·        Webroot.com

Thursday 26 July 2012

Analytics for Business Decision Making

“There is a difference in seeing things from different perspective; Analytics help you see the right perspective”

We all are living in an era, where information and technology have not only eased many things but have brought various businesses on competitive landscape. There are challenges before decision makers and Business Analytics professionals to comprehend pile of information and data to suggest future course of action to the upper management.  Consequently, it has generated need to utilize Analytics and Business Intelligence software products to utilize the data and information for proactive and rational decision making.

Be it for financial analysis, risk analysis, predictive modeling, Quality Analysis or optimization, the industry leaders, decision makers and Business Analysis professionals faces challenges in harnessing the Business related information in suggesting the possible course of actions for Business Growth and Competence. For such professionals, the advanced Business Intelligence and Analytics software has eased the decision making through processed information and simulation they provide. The software ensures certainty in Strategic Decision Making Process.

 Every Business wants to grow, but the necessary requisite for growth is to understand the lessons from past activities, optimizing the existing processes and predicting the future scenarios. For such requisite, businesses are required to comprehend processes and digest the specific business related information. Business Analytics Software is one such tool that assists in bringing certainty in Business Decision Making by comprehending and simulating the information and data through calculations. It enables you to Measure, Analyze, Improve, and Control your service, transactional, and manufacturing processes.
Business Intelligence and Analytics Software helps in tactical decision making for your business objectives and helps in gaining a competitive edge under even the most uncertain market conditions. The practice of using analytics across all the functional areas of business enterprises is been suggested by market leaders across all industries. Organizations can apply simple statistics for day to day operational optimization, where as there are other options comprising Predictive Modeling and Risk Analysis that are been used by industry leaders in identifying and devising there long term action plan for competence in operations customer management and research.

Even Business accumulates huge data, which for simple analytics software with limitations in applying rules becomes difficult to solve the problem. There are advanced statistical tools that can transform undifferentiated data into insight and understanding, driving better decision making and increasing competitive advantage.

Following are the few of the software that helps in bringing certainty in Business Decision making:-
Application Areas
Products & Solutions