Wednesday, 19 December 2012

User Interface is the Key to Ecommerce Website Engagement!!

It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.

Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.

User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.

ecommerce application development Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.

Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website. Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.

Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.

Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.

In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.


Binary Semantics Ltd.
Phone: 0124-4787361

Monday, 17 December 2012

Responsive Website Design

RWD – Responsive Website Design is an approach in Website Designing where the website is developed to provide optimum viewing experience to the user irrespective of device he uses. Be it a Tab, or Smartphone, or PC, the Responsive Website Design gives easy reading and writing with minimum resizing of components of website and minimum scrolling.

The end user will view the same website differently when seen on devices with different resolution.

How it is done?

The Responsive Website Design is developed through following key technical features:-

•Media queries and media query listeners to figure out of what resolution of devices, its being served on.
•A flexible grid-based layout that uses relative sizing
•Flexible images and media, through dynamic resizing or CSS

The above key technical features provide the optimum viewing on resizing the page while browsing or accessing on device with different resolution. These are heart of Responsive Website Designs.

Why it is Important to have Responsive Website Design?

As per bog of, the Tablet sales are expected to exceed 100 million this year. Their sales numbers may top notebooks next year. According to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones. It reflects the usage of smartphones and tablets can increase considerable in near future and so will be the internet usage on these devices. Your website need to support optimum viewing irrespective of device it is been seen as against an idea of keeping a separate domain for mobile website and going for separate website design for devices of different resolution.

An example of a responsive website, The Boston Globe, displayed on multiple devices

Advantages of Responsive Website Design

1.Enhanced User Experience
2.Optimum viewing and user-friendly navigation
3.Save cost and money for development for different devices
4.Efficient Communication

About Binary Semantics

We have been providing IT and Software Services to our clients for more than 26+ yrs. and successfully satisfying them with best of our efforts. We get our self equipped with latest technologies and advancement in Software Development and Website Development technologies. We give our clients the latest and best solutions that works will minimum maintenance and sustain over a period of time.
You may contact us for the following Services
1.Software Development
2.Ecommerce Application Development
3.Mobile Application Development
4.SEO Services
5.Graphic Designing
6.Internet Marketing
7.BPO Services
8.Software Solutions

For more information, please visit us at
Email us at:
Contact Us Now: 0124-4787361

Wednesday, 5 December 2012

Self Introspect for Creative Mobile Application Development for your Business

Let’s try to understand how we can give value to the Mobile App for our Small Business Venture that can encash the resurgence of smartphone users in India and increasing usage of Mobile Application. First Step is to ask our self the following question before going for Mobile App:-
1. What should be my objective of Introducing a Mobile APP?
2. Whether I should focus on Customer Engagement or Brand Building or Process Improvisation?
3. Do the clients to whom I cater will really engage more through Mobile App?
4. What could be the most useful thing to my clients of regular usage related to my Business which will engage them?
5. Does Mobile APP I am thinking to get developed is similar to what I offer on Website? Then what is the need or why cant I make a responsive website design for everything?
6. Should I introduce with commercial objective of enhancing sales?
7. Why one will be interested in preferring mobile app for Sales Perspective?
8. If I want to enhance sales, what product categories and interface I will keep? A complete product inventory or selective product offerings?
9. Should I think for localized services through Mobile App?

The above questions are quiet Generic but may vary with industry, Business and Organization


Its easy to ask questions but really difficult to answer few of them. That is what I am trying to highlight. No doubt, mobile applications are in trend and these could really help you to engage with clients, customers, build brand and finally convert them as prospect buyers. The entire thing is only possible when you have something valuable to offer for that one need to think for creative and unique product position Ideas that is different from orthodox way of Brand Positioning.
The Mobile Application should be unique and like a game where the users love to engage and not been thought by anyone. In India, Mobile Application Development is on nascent stages where in only Big organizations are coming up with big budgeted Applications for example, live streaming video, GPS navigation, Localized Services, Deals and Mobile Commerce etc. Your business need to thing fresh ideas for light weight mobile applications that even have a single functionality but fondness of many users.
One needs to dig in to certain extent and put himself in shoes of End user to come up with an Idea, what could engage and bind to use it again and again.

Essentials for Selecting Cost Effective Website Design and Development Services

1.       Professional and Aesthetic Design: The design should be simple yet attractive that too be decided in line with companies brand image. Favoring an inexperience player can mess up the whole design ending up in recurring design enhancements causing time and cost overruns. The professional design must be able to attract user for long run.

2.       Responsive Website Design: Everything is getting mobile and users are not just limited to laptop and desktops for internet access. Mobile tabs, Smartphones, iPad, iPhone etc., the user base for such devices for website browsing is increasing on daily basis. According to one of the survey, 56 percent of smartphone owners in India prefer accessing Internet multiple times a day on their phones. So, does your website is responsive enough to support appropriate view on all such devices?

3.       Quality Code: A person with messy and cluttered desk waste 1 hour daily in finding things. Similar way, a code without commenting and order when required improvisation may consume lot of time of developer and may increase maintenance cost. Quality code is also necessary for CSS and W3C Validations for website Design.

4.       Maintenance Cost: The increased maintenance cost can be of multiple reasons. Use of obsolete technology, functions, databases and applications. It may be because of incapability to understand and predict ambiguity in advance.

5.       Professional Work Delivery: For every job, there should be a plan. Plan to accurately understand the requirement of customer, user and other stake holders and then to execute it without hassle. The process must adhere to preparation of all necessary documents for design and development. Proper workflow and contingency plans are must for successful work delivery and avoiding time overruns because of confusion.  And time overruns may lead to cost overrun and business loss in that time period ending up as an expensive solution.

6.       Multifaceted use of Technology: The use of carousel wherever it is useful, arrangement of text, light weight functions for attractive website design, use of live chat, connectivity with social media, responsive website design etc. all these are possible with integration of various supportable plugins. The development team must know the latest plugins used for interactive website design.

7.       SEO Friendly: The website design, domain registration and server hosting should be SEO Friendly.  Server must support SEO URL rewriting, Domain routing. The intuitive page design, images used with alt tags, quality content written and Updated Meta tags for website help and support Organic SEO of website. During website development you may understand SEO friendliness.

8.       Light Weight Website Design: Quick website load is very much necessary from user perspective. Excess load time is deterrent for business perspective as it may annoy the end user surfing website. Use of Java Script Query carousel in place of Flash animation may reduce website load time considerably. Use of appropriate light weight functionalities is very much necessary.

9.       Copyrighted Objects and Images: the development process, objects used, content written and images used must not be copyrighted. It should be created in house and should not infringe IPR of any other party. In bid to bring down the cost, unethical practices exist where website doesn’t comply with use of original and licensed objects.  It’s better to research everything before selecting your service provider, its previous record and reputation.