Monday, 19 October 2015

Orientation of Languages in Localization

Why are some languages written from left-to-right and some from right-to-left? Do you know some are even written vertically? This has to do with the evolution of languages over the years. This plays an important part in localization and if you are a part of this industry and intend to know more about orientation of languages, read on.

Language is an important component of Localization. Translators who assist through the localization process should be well versed with the socio, geo-political, cultural and historical value of a local language. If one is looking to expand business away from the comforts of their geographic zones, they have to be ready to adapt the rules of the foreign language, which sometimes may not suit their tastes. Today there are around 6,500 languages known to be spoken by people all over the world. This in itself explains the scope and extent ones business has in the global scenario. There definitely lies a golden opportunity awaiting but not without potential discomforts of language orientation. Read More - Orientation of Languages 

Wednesday, 14 October 2015

Blend of Speed and Accuracy in Localization

Ever wondered what is the co-relation between speed and accuracy in localization? Does the question about the need for speed and accuracy bother you ever? Why should a translator or entrepreneur focus on localization?

We have tried to sum up these queries for you in this article. But before we touch upon the subject let us understand the crux of the entire process beginning with localization itself.

The technical definition of Localization puts it as the process of adapting a product or service to a particular language, culture, and desired local look-and-feel. Localization is also sometimes referred to as L10. Every business is conscious about creating products and services, which can easily don local flavors and be adopted in accordance with localization procedures. It is important for a business to facilitate the use of localization in terms of growth and expansion. In a lay man’s terms localization is equal to translation. Translation comprises translation of written material and interpreting services from one language to the other. However, in the real sense, translation is just one of the components of the overall process. The best way to explain this is that an Indian company is planning to spread its wings in the Europe and considers Germany and France as potential customer markets. It has to be sensitive to the cause of the local factors like language, color, demography, cultural history, product name, services, time zones money and national holidays etc. Thus their online presence through the web and mobile too needs to speak the local language, a must to reach out and express themselves. It is thus pertinent to avail the localization service to be ready to serve clients in Germany and France. Read More - Accuracy in Localization

Thursday, 1 October 2015

Grocery Shopping Made Easy: Thank Your Mobile App!

Technology is fast penetrating into our homes and is challenging our traditional habits. Change, as they say, is the only permanent law and this change is certainly for good. Gone are the days when one had to wait for the weekend or squeeze in time for tedious grocery shopping into an already hectic day. All this and more is now just a single click away. Yes, mobile apps for grocery stores are all over the internet. Whether you are an android, iOS or Windows users, there are apps waiting to be downloaded onto your devices. This emerging market segment is giving urban users the comforts from listing down daily requirements and stopping by a store to physically pick up the groceries. Some benefits of grocery mobile apps include the convenience of shopping at will, ease of browsing what’s in at the store, choosing the products, booking a delivery slot and suitability of payments.

People are now breaking free from the traditional shackles that restrict their shopping outings. Today, anytime, anywhere shopping is the new mantra and a game changer. It’s not just the customers who are reaping the benefits of mobile applications, even the service providers are making merry at the paradigm shift in the behavioral habits of Indian customers. A joint study conducted by the Associated Chambers of Commerce and Industry of India (Assocham) and Deloitte suggests that app downloads in India is set to grow from 1.56 billion/annum in 2012 to 9 billion/annum by 2015 thus witnessing a tremendous compound annual growth rate (CAGR) of almost 75%. The revenues from paid apps is believed to rise to more than Rs 1500 crore in 2015 as against 900 crore in 2014. A boost of Rs 700 crore is simply astonishing! This growth is propelled by the ever increasing usage of internet on smartphones. Service providers’ expanding their 3G footprints and 4G venture announcements are two other factors for this compelling growth paving way for smartphone sales and thus app downloads. Read More -